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YouTube Shorts vs Facebook Reels Which Platform Offers Better Pay and Faster Qualification

Short-form video content has exploded in popularity, and creators are eager to find the best platform for making money online. YouTube Shorts and Facebook Reels are two of the biggest players in this space. Both offer opportunities for content creators to earn revenue, but which one pays better and allows faster qualification for monetization? This post breaks down the key differences, focusing on revenue per mile (RPM), requirements for monetization, and how their algorithms impact exposure and viral potential.


Eye-level view of a smartphone displaying YouTube Shorts interface
YouTube Shorts interface on smartphone

Understanding Monetization on YouTube Shorts


YouTube Shorts launched its monetization program to reward creators for short videos under 60 seconds. The platform uses a Shorts Fund and ad revenue sharing to pay creators. However, the RPM on YouTube Shorts tends to be lower compared to traditional YouTube videos because ads are less frequent and shorter.


Requirements for Monetization on YouTube Shorts


  • Have at least 1,000 subscribers

  • Accumulate 10 million Shorts views in the last 90 days

  • Comply with YouTube’s community guidelines and copyright rules


Once qualified, creators can earn money based on views and ad engagement. The RPM on Shorts varies widely but often falls between $0.20 to $2 per 1,000 views, which is considered low RPM compared to longer videos.


Algorithm and Exposure


YouTube’s algorithm favors content that keeps viewers engaged and encourages repeat views. Shorts benefit from YouTube’s massive user base, giving creators a chance to go viral quickly. However, because the platform prioritizes watch time and engagement, creators must produce highly engaging, snackable content to maximize exposure.


Facebook Reels Monetization and Qualification


Facebook Reels monetization is relatively new but growing fast. Facebook offers in-stream ads and stars (virtual gifts) as revenue sources. The platform has been aggressive in expanding monetization options to attract creators.


Requirements for Monetization on Facebook Reels


  • Have at least 10,000 followers on Facebook

  • Reach 600,000 total minutes viewed across all video content in the last 60 days

  • Publish at least 5 or more active video uploads or reels

  • Comply with Facebook’s monetization policies


Compared to YouTube Shorts, Facebook’s requirements focus more on total watch time rather than just views. This can be easier or harder depending on the creator’s audience engagement.


RPM and CPM on Facebook Reels


Facebook Reels generally offer a higher CPM (cost per mile) than YouTube Shorts, often ranging from $3 to $7 per 1,000 views. This means creators can earn a higher RPM on Facebook Reels, especially if their content attracts advertisers targeting Facebook’s demographic.


Close-up view of a tablet showing Facebook Reels feed
Facebook Reels feed on tablet screen

Comparing Pay and Qualification Speed


Which Pays Better?


  • Facebook Reels usually offers a higher RPM due to better CPM rates and more frequent ad placements.

  • YouTube Shorts has a lower RPM but benefits from a larger global audience and more viral potential.


Which Qualifies Faster?


  • YouTube Shorts requires 10 million views in 90 days, which can be challenging for new creators.

  • Facebook Reels requires 600,000 minutes viewed and 10,000 followers, which might be easier for creators with an existing Facebook audience.


Creators who already have a strong Facebook presence may find it faster to qualify and start earning on Facebook Reels. On the other hand, creators focused on viral short videos might prefer YouTube Shorts for its massive reach.


Tips for Maximizing Earnings on Both Platforms


  • Focus on engagement: Both platforms reward videos that keep viewers watching and interacting.

  • Post consistently: Regular uploads increase chances of viral exposure.

  • Use trending sounds and hashtags: This helps the algorithm push your content.

  • Optimize video length: Keep videos short and punchy to fit platform preferences.

  • Cross-promote content: Share Shorts on Facebook and Reels on YouTube to grow audiences on both.


High angle view of a content creator’s workspace with camera and editing tools
Content creator workspace with camera and editing tools



 
 
 

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